This Isn't Marketing. It's Science.

This Isn't Marketing. It's Science.

**Spoiler alert** Switching to a new brand of activewear won't guarantee an endless stream of PBs.

Nope, you’ve still got to put in the work.

But if you’re already training hard, you’ll see better results when you also train smart.

And that means understanding the science.

You don’t need to take cold plunges or master the art of nasal breathing. But unless you’re training at a playa nudista, you do have to wear clothes.

So, it makes sense to choose the right ones—specifically, those that improve your comfort and performance.

Almost all activewear today is made from polyester, a cheap plastic. But is that really the best thing to be wrapping our hot, sweaty bodies in?

The truth is, there are innovative natural materials with proven, measurable advantages over synthetics.

Don’t believe it? Consider this:

For every 1-degree increase in body temperature, you lose 5% of your power.¹

Plastic fabrics trap the heat produced by your body, impeding your natural cooling process. As a result, your body redirects more blood flow to the skin to cool down, trying to bring your temperature back to safe levels.

The result?

Less blood is sent to your hard-working muscles, creating a sensation similar to training at altitude with less oxygen.

The insulating properties of polyester make it great for ski wear—less great for activewear.

Studies have shown that bamboo is highly breathable, keeping you cooler and boosting performance during workouts.²

It’s not opinion. It’s not marketing. It’s not even us saying it.

It’s the data.

So, if you’re looking to replace your plastic clothing with something a bit smarter, consider switching to performance bamboo activewear.

Cleaner, smoother training days await. 

 

Shop Men  |  Shop Women

 

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1. Racinais, S., Périard, J. D., Karlsen, A., & Nybo, L. (2015). Effect of heat and heat acclimatization on cycling time trial performance and pacing. Medicine & Science in Sports & Exercise, 47(3), 601–606.


2. Prakash, C., Ramakrishnan, G., & Koushik, C. V. (2013). A study of the thermal properties of bamboo knitted fabrics. Journal of Thermal Analysis and Calorimetry.

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